Email campaigns by themselves are rather underrated. That is only for those who are naïve towards its powerful role in digital marketing. Dynamic email contents are created with HTML and have the ability to capture end-user information that is instrumental in personalizing your content. You can even implement a merge tag with the provider, allowing recipients to visualize their first name in the message. Spacebar utilizes several email software solutions to tailor information for potential customers. We create emails based on demographics, behaviors, opt-in information, and purchasing history. With dynamic email marketing, you can manually segment your audience and create different messages depending on how the recipient would like to engage with you.